Bart Houlahan, along with his partners, Jay Coen Gilbert and Andrew Kassoy, co-founded B Lab in 2006. B Lab is a non-profit organization serving a movement of people using business as a force for good. B Lab is redefining success in business by shining a light on leaders through a corporate certification (2500+ Certified B Corporations in 50+ countries), and then providing easy pathways for others to follow. B Lab encourages all companies to measure and manage their social and environmental impact using the B Impact Assessment (70,000+ companies engaged). And it works to create opportunities for companies to align their mission with their governance (Benefit Corporation legislation passed in 37 states and in process in 11 countries). Prior to B Lab, Bart was President of AND 1, a $250 MM basketball footwear and apparel company. Bart is a Henry Crown Fellow of the Aspen Institute; a recipient of both the 2014 Skoll Award for Social Entrepreneurship and the 2015 John P. McNulty Prize; and an advisory board member of the Duke University Center for the Advancement of Social Entrepreneurship (CASE).