Alexa Poortier is the founder of itmustbeNOW.com, a legacy project with a mission to boldly advance sustainability, social responsibility and principled business practice in the travel industry to help it thrive.
Alexa's professional experience spans 35years in Asia Pacific, Canada, Europe, Middle East and South America. She understands the challenges and impacts of global business having been VP, Business Development and Marketing for NewsCorp's StarTV, Sumitomo’s JetTV and CNBC (previously ABN); Group Director with O&M and Edelman/JMA PR; and in operations with Hyatt and Accor.
At this most urgent of times, Alexa believes that each of us have the responsibility to act NOW to help keep our planet healthy for us and future generations. Knowing the positive and negative impacts of travel and the crisis of trust in our world, itmustbeNOW.com inform, inspire and empower travellers to use their spending power to drive global change and only support truly sustainable travel experiences.