Social Enterprise Summit 2020

Social Enterprise Summit 2020

Programme

Track 4: Education Innovation
View track detail
Academic Forum: Using Behavioural Science to Develop Better Society
2020-11-20
04:30pm-05:30pm

Behavioural science is the study of human behaviour to understand the motivations and causal relationship between different actions, usually by means of experiments. It is a powerful tool for policy makers to formulate policies to shape public behaviours, from eco-living, to on-time tax payment. It can also be used in social entrepreneurship as a tool to change public attitude towards certain social issues and shape their behavior towards desirable outcomes, such as supporting the employment of marginalized people like the disabled and ex-criminals; environmental protection; wearing masks during Covid-19. Despite its promise, there is little understanding of how it can be used to reform our society. In this forum, we will bring in relevant experts to share their experience on using behavioral science to develop better policies, better social enterprises, and a better society.

Facilitator

Associate Professor, Department of Applied Social Sciences, The Hong Kong Polytechnic University, HK

Speakers

Senior Advisor, Behavioural Insights Team, Singapore
Founding Director, Social Marketing @ Griffith, Griffith University, Australia & Founding Co-Editor, Journal of Social Marketing, Australia
Founder and Executive Director, Dignity Kitchen, HK/Singapore