Tithe Ethical Consumption Movement
Organized by Fullness Social Enterprises Society (FSES), Tithe Ethical Consumption Movement (TECM) 2016 will enter its 5th anniversary. It will be launched from 10 September to 31 December with a series of events and campaigns to drive more awareness and support to the sustainability of social entrepreneurship in Hong Kong. The programme aims at enhancing the notion of “10% Swap for Good”, encouraging consumers, corporations, education institutions and organizations to make a socially conscious choice to patronize the products and services of social enterprises (SEs), so as to promote an active citizenship and betterment of the community.
In 2015, TECM had attracted participation of over 125 SEs and successfully generated over $7.9 million extra ethical consumption spending from both individuals and corporates for the participating SEs. Compared with 2014, the ethical consumption purchases in TECM 2015 had recorded an increase of 55%, bringing 8% more sales amount to the SEs. It had achieved 41,000 ethical consumptions, with a 32% increase while the average consumption per transaction was $192. These figures are encouraging and it has revealed that the individuals and corporates have deeper understanding and more support on ethical consumption.